Commercial Tripe

I've never been a big fan of commercials, they are a necessary evil I guess.  I am that guy who throws that absurdly large bundle of flyers that show up every Thursday straight into the recylicng bin and changes the radio or tv channel as soon as an ad comes on.  Still, you can't escape all of the commercials all of the time (I am still working on a monopoly of the remote).

There are some commercials that are brilliant and largely better than whatever I was watching or listening to. Far too often, and seemingly more and more they are disasterous and make me less likely to purchase a product.  Then again, advertisers are largely wasting their time on me anyway. 

Perhaps it is because there are an increasingly large number fo advertisers that local radio stations get stuck with the real amateurs.  If you actually listen to the ads and don't tune out, it can be humour in itself to see how low we have sunk. For example, there was a recent real estate add that included something like this "Would you prefer a house in the country, away from it all, or a house in the city close to the action?  If your answer to this is Yes, call...."

What I really laugh at is the ads where they make links that make absolutely no sense.  These are the "now that spring is here, you are probably thinking of changing your toilet paper" or "Looking for a change of employment, try test driving a new Buick". 

The other growing segment of advertising reminds me of Harper's campaign, they have nothing to do with the product.  It's all image.  Obviously, all light beers would fall into this category.  And let me say this, if you are a light beer drinker, you've been had.  I do not believe that anyone would drink light beer following a taste test, unless of course, you don't actually like beer.  I didn't want to be the guy to say it, but to all those manly men drinking light beer in the commercials, you are one small step away from drinking kiwi coolers boys, one small step.  But back to light beer adds, when you describe a drink as crisp and cold with no after taste.  What are you saying?  Isn't that water being described?  So take away the girls, the 24/7 party and the bucket of crabs legs and what do we have?  It's not an exageration to state that some adds you have no idea what they are for until the end.

CBC, you are the best, but please put some decent music on - are you just playing the free stuff?